Two operators. Three exits between us. Twenty-plus years building B2B sales engines. One monthly call, direct Slack access between them, and a full toolkit of templates — for less than a day of consultancy elsewhere.
10 minutes. No right answers. Nothing gets sold, shared or spammed.
Building a business is a succession of important decisions, made with imperfect information. First-time founders are asked to know what to charge, where the next customer is coming from, and who to hire — before they've had the reps to know.
The problem: too many decisions. Not enough experience.
Not thinking about "commercial foundations" or "operating models." Thinking about this:
Where should I actually be spending my time?
How do I get my first customer?
Am I charging enough?
Can I afford to hire someone?
Is there enough cash?
Who the hell should I listen to?
“So, this is like a hotline for founders?”
Experienced support at the exact point where it matters most — before the COO, the CFO, the sales director, or the expensive consultancy.
Two perspectives, one playbook — we align before every call, so you get one straight answer, not two competing ones. On fundraising: bootstrap for as long as you can, raise only when the business genuinely needs it. On pricing: always value-based. Hiring pace and growth balance aren't one-size-fits-all — we work those out together, against your numbers, not a fixed script.
Built and sold three businesses from scratch. No investors. No funding rounds.
Works alongside Simon on every engagement — brings the pricing, cash flow and systems lens to the table.
Three-time founder. Three exits. Commercial growth, lived from every angle.
Works alongside Jordan on every engagement — brings the pipeline, sales systems and go-to-market lens.
Every month, you pick two or three of these to work through with us — swap them in and out as the business changes.
Help me win customers and charge properly.
Help me understand cash, profit and what I can afford.
Help me decide where my limited time should go.
Give me experienced people to sanity-check the big calls.
Help me stop being the person everything depends on.
Every month you're signed up, you get all three of these — built around the two or three focus areas you choose together (see the five founder jobs above).
One 60-minute call a month, one-to-one with Simon or Jordan — on whatever's actually live in the business that month.
Direct Slack access between calls — up to three questions a week, for the decisions that can't wait a month.
A resource library in Google Drive — pricing, cash flow, hiring and systems templates, unlocked the day you sign.
Numbers, pipeline and priorities, on one page.
One commercial problem, solved properly.
A repeatable way to make the next call.
Before we get on a call, tell us what's actually happening — not what you think you should be doing. It scores your business out of 100 against the commercial patterns we've seen across 20+ years building and exiting B2B companies, then hands you 90-day priorities matched to where you land.